About Us

Step Financial

We provide comprehensive financial planning, small business retirement plans and wealth management services for those who are ready to change their life for the better.


Our Registered Investment Advisory firm compensation is Fee-Only because we believe that our recommendations should always be in the client’s best interest.


Janet L. Larsen, CFP®, CeFT®, APMA®

President and Founder


Janet is serving as the 2018 President of the Financial Planning Association of Orange County. FPAOC is the leadership and advocacy organization connecting those who provide, support and benefit from professional financial planning. It is the premier organization of Certified Financial Planners®. FPAOC rocks!


At STEP Financial, Janet is responsible for creating financial plans and investment portfolios for Step Financial. She has over 20 years of experience working with investments. She is an emeritus host of the Investment Planning Knowledge Circle contributing to in-depth discussions of market conditions and investment strategies.


She received the Certified Financial Planner, CFP®, designation in 2008. She did graduate studies in Personal Financial Planning at UCLA passing with honors. Janet became a Certified Transitionist, CeFT®, receiving one of the highest cumulative scores, in 2016 . She earned the Accredited Portfolio Management Advisor, APMA®, designation in 2015.


She is on the Executive Committee of the Financial Planning Association of California, an advocacy group that meets with California Regulators and Legislators representing financial planners and their clients in California. They promote financial literacy and serve as a trusted resource for legislators on personal financial problems and potential solutions.


Janet is a mentor for two women through the CFP® WIN program, which was established to encourage women to become Financial Planners. She volunteers at pro bono financial planning days for the community and at the Girl Scouts Cookie Rally.


Janet was featured in an article in the Wall Street Journal and has been quoted in TD Ameritrade magazine and other news articles.


Janet is married with three children and loves to spend time with her family and friends. She teaches STEP aerobics once a week at the YMCA. She loves the ocean, scuba diving and boogie boarding. She rates high on Geek tests; she likes to ride Segways, has gone to a Star Trek convention and has watched a lot of Sci-Fi. She will try almost anything, recently buying Kangoo Jump shoes.

  • "Remember your dreams and fight for them. You must know what you want from life." - Paul Coelho

  • "Failing to plan is planning to fail." - Alan Lakein Lakein

  • "Never underestimate the power of dreams and the influence of the human spirit." - Wilma Rudolph

  • "Before beginning, plan carefully." - Marcus Cicero